Below are 10 sample scripts to help you record your first few videos. You’ll notice these scripts are not very long because we recommend your video being around 30-60 seconds. Remember less is more. The goal of the video is to drive a next action, so don’t forget to include your ask and a smile.
Legend - Legend explained
- <<UserName>> = The name of the person who is recording
- <<UserCo>> = The name of the company of the person who is recording
- <<UserTitle>> = The title of the person who is recording
- <<ValueProp>> = Quick description of what you do and the value you provide
- <<Product>> = The name of your product or service
- <<Differentiator>> = Quick description of what sets you apart (i.e. competitive advantage, awards, etc.)
- <<RecipientName>> = The name of the person you are sending the video to
- <<Reason>> = Quick description of why you reached out
- <<Ask>> = Make your ask (i.e. book a meeting, register for an event, click a link, review a proposal, etc.)
- <<Event>> = Name of event
- <<EventDetail>> = Details of event
- <<Button>> = Custom button you can include below the video to drive a CTA
- <<JobTitle>> = Title of the job you are recruiting for
Which Greeting Do I Use?
- Hello = Formal
- Hi = Less Formal (RECOMMENDED when you don’t know recipient)
- Hey = Very Informal / Friendly
1) Email Signature Video Script (i.e. elevator pitch)
Hi, <<UserName>> from <<UserCo>> here. I'm a <<UserTitle>> here which means I <<ValueProp>>. Below are a few resources about UserCo’s full offerings as well as my contact information. Book a time below to chat so I show you our <<Product>> in action. <<UserCo>> is <<Differentiator>>. Thanks for watching!
2) Personalized Video Voicemail Script
Hey <<RecipientName>>, it's <<UserName>> from <<UserCo>>. I just tried calling because <<Reason>>. I wanted to send you a quick video mail to put a face to the name and share my contact information. Can you <<Ask>>? Below are a few resources about <<UserCo>>’s full offerings as well as my contact information. Hopefully we can connect soon. Looking forward to hearing from you!
3) Generic Video Voicemail Script
Hi, <<UserName>> from <<UserCo>>. I just tried calling, but got your voicemail. So figured I put a face to the name with video and tell you about <<UserCo>>. Below are a few resources about <<UserCo>>’s full offerings as well as my contact information. Can you <<Ask>>? Look forward to hearing from you!
4) LinkedIn Connection Response Script
Hi, <<UserName>> from <<UserCo>>. Thanks for connecting with me on Linkedin. My job is <<ValueProp>>. Below are a few resources about <<UserCo>>’s full offerings as well as my contact information. Can you <<Ask>>? <<UserCo>> is <<Differentiator>>. Thanks for watching!
5) Sending a Proposal
Hi <<RecipientName>>, thanks for time earlier. Based off our conversation, I put together the following proposal, click below to view. I also included a few resources about <<UserCo>>’s full offerings as well as my contact information. Please let me know if you have any questions. Thanks for watching!
6) Account Management
Hi, <<UserName>> from <<UserCo>> and I’m your <<UserTitle>>. I’ll be managing your account going forward, so I wanted to put a face to a name and introduce myself. I’ve included a few resources and events you should know about as we continue to work together. If I can be of service, please let me know. Thanks for watching!
7) Event Invitation
Hi, <<UserName>> from <<UserCo>> and I’d like to personally invite you to <<Event>>. The event will be <<EventDetails>>. Please click the <<Button>> below to register. This event is for you because of <<Reason>>. Let me know if you have any questions. Thanks for watching!
8) Customer Onboarding
Hi and welcome to <<UserCo>>. My name is <<UserName>> and I want to help you get started. Below are a few resources you can start leveraging today to get up to speed with <<UserCo>>’s full offerings. I’ve included my contact information above, so please feel free to reach out to me if you have any questions. Thanks for watching!
9) Out of Office - feel free to have fun with one
Hi, <<UserName>> from <<UserCo>> and I’m currently out of office. I will be returning on <<Date>>, but in the meantime I invite you to check out the resources below to help address any questions you may have. Thanks for watching!
10) Recruiting
Hi, <<UserName>> from <<UserCo>> and we are looking for <<JobTitle>. Based on your work experiences, I wanted to personally reach out and invite you to apply. Below are a few resources include the job description and what it’s like to work at <<UserCo>>. Do you <<Ask>>? Thanks for watching!
More examples here: https://onemob.com/examples