Multi-step email campaigns allow you to automatically send a series of personalized emails to your contacts over time. Campaigns can be created manually or generated with AI, making it easy to build email sequences for prospecting, onboarding, follow-ups, and nurturing leads.
You can see a full demo here.
Create a New Campaign
- Open or create the microsite you want to share.
- Click Share.
- Select New Campaign.
- Add recipients by:
- Selecting a contact group
- Importing a CSV file
- Choosing contacts from an integrated CRM
- Review your microsite and recipient list.
The email editor opens, where you can build your campaign manually or use AI to generate it.
Generate a Campaign with AI
Instead of writing each email yourself, use Generate with AI to create a complete email cadence. The AI asks a few questions about your campaign and generates subject lines, email content, and campaign steps based on your responses.
You can see Generate with AI in action here.
- In the email editor, click Generate with AI.
- Enter a brief description of the campaign you want to create. Example: Create a three-step email cadence for new VP of Sales leads.
- Answer the AI's follow-up questions, such as:
- Your campaign's call to action
- The desired tone
- Additional messaging or campaign details
- Review the campaign summary generated by AI.
- Click Generate.
OneMob automatically creates a complete email sequence, including subject lines, email copy, and multiple campaign steps.
Customize Your Campaign
After the campaign is generated, you can customize it before sending.
You can:
- Edit subject lines and email content.
- Add or remove campaign steps.
- Ask AI to regenerate the campaign with more or fewer steps.
- Adjust the delay between emails.
- Reorder campaign steps.
- Send yourself a test email to preview each message.
- Set an End Date to stop the campaign after a specified date automatically.
When you're ready, click Send Now to launch the campaign.
Manage Existing Campaigns
After a campaign has been created, you can continue updating it without rebuilding it from scratch.
Add Recipients
Add new recipients to an existing campaign at any time. New recipients automatically start the sequence at the first email, while existing recipients continue their progress.
Clone a Campaign
Clone an existing campaign to create a draft copy with the same email sequence and settings. Make any necessary changes before sending the new campaign.
Link a Contact Group
Link your campaign to a contact group to automate enrollment.
Whenever a new contact is added to the linked contact group, OneMob automatically adds them to the campaign and starts them at the beginning of the email sequence.
This is especially useful for recurring campaigns such as:
- Lead nurturing
- Prospecting
- Customer onboarding
- Event follow-ups
- Newsletters
Campaign Statuses
Each recipient's progress through a campaign is tracked with a status, so you can see exactly where things stand at a glance:
- In Progress – Actively moving through the sequence
- Completed – Finished all steps
- Converted – Achieved a defined goal
- Stopped – Manually halted
- Bounced – Email delivery failed
- Unsubscribed – Recipient opted out
- Invalid – Bad email address
- Failed – Sending error occurred
Best Practices
For the best results:
- Use Generate with AI to quickly create an email cadence, then personalize the content before sending.
- Keep your call to action focused on a single objective.
- Review and test every email before launching your campaign.
- Set an End Date for time-sensitive campaigns.
- Use contact groups to automatically enroll new contacts as they are added.
- Clone successful campaigns to save time when creating similar campaigns.